Call him La Flame. Cactus Jack. Jacques Berman Webster II (yes. that's his real name) or Travis Scott. the rapper's influence on—not just music—but the rapidly expanding industry of merch is unmistakable. While Scott has only been in the mix since 2012. notably with his appearance on G.O.O.D. Music's Cruel Summer. his outsized influence in pop culture today gives the impression he's been at the forefront of the industry for far longer.