The second most-popular shoe to debut in 1985—after the Jordan 1—the Dunk was never intended as a flagship model. Instead. it was a college-centric basketball shoe. Designed for NCAA athletes (and their respective fans). the Dunk was an attempt to capitalize on the collegiate leagues' growing appeal. But. despite playing second fiddle to one of the most successful Nike sneakers of all time. the shoe took on a life all its own. quickly diverging from its intended audience and finding new life in a variety of subcultures. From there. the shoe faded in and out of public consciousness. never quite hitting fever pitch but always making waves.